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 After styling and designing for CW's Gossip Girl, Lorick dove into the idea of an inclusive surf and swim lifestyle brand.

Ansea

With filming underway for the Gossip Girl revival, behind-the-scenes photos have already piqued the interest of S and B fans eager to shop the looks before the show debuts on HBO. Just like the original CW series, fashion was its own breakout character thanks to a crack team of stylists and designers that included Abigail Lorick. 

When the original show ended in 2012, Lorick continued to style for companies like &Other Stories and H&M, and served as design director for Stance, a modern intimate apparel brand. In 2019 she was approached by private equity firm Solera Capital, which aimed to fill a white space for women’s surfwear.

“I grew up on Amelia Island, where fishing, boats, swimming and surfing were part of my childhood,” says Lorick. “So this phone call was a dream come true to marry my passion for water with my career in fashion.” 

Sustainably-made & Sleek Wetsuits: Women need reliable coverage for surfing, paddleboarding and other sea sports.

Ansea

That year, Lorick began concepting Ansea as a surf and swim lifestyle brand. “The surf industry is really male-dominated,” says Lorick, referring to dominant retail chain brands like Billabong and Rip Curl. “Ansea is female-run, founded and focused.” Ansea wetsuits feature geometric patterns of bold blacks and ocean blues. Its swimsuits meanwhile are marked by simple solids, elegant lines and block-coloring. All two-pieces are reversible offering two looks in one, while all one-pieces double up as bodysuits that can be paired with jeans. 

While the original goal was to launch a women’s surf apparel, she began to zoom out and create a broader lifestyle brand for women who love the ocean. “It’s rooted in surfing but water sports is siloed enough so whether you’re a surfer, bodyboarder, paddleboarder, or sunbather, we want to break down those barriers, and we speak to everyone in the water.” She says doing so makes the clothing inherently more inclusive, and better-suited for women of all ages, sizes and ethnicities—a sea change from her days of designing exclusively for adolescent elites set in the Upper East Side. 

Or buy here : Girl Surfing And into the ocean I go to lose my mind and find my soul poster

Girl Surfing And into the ocean I go to lose my mind and find my soul poster

In addition to general swimwear, she added beach bags and ready-to-wear to the capsule. “We wanted to position ourselves as a lifestyle brand, not just a swimwear brand, which explains why we bought deep in RTW. Speaking to life in and around the water is a key pillar of the Ansea brand.” The diversified approach kept her business afloat within its first year in business. Ansea launched in February 2020, right before the pandemic would halt travel and shutter hotels and resorts around the world. Needless to say, conditions were choppy for the newly launched swimwear brand. 

 

 

 

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