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 The canine world is a lasting supply of thought for creatives, as seen with everything from The gourmet’s annual calendar Dog eat Dog, during which dogs named after meals are photographed with their namesakes, to Jean Jullien’s playful take on man’s pesky best friend in illustrated card video game Dodgy canine.

As a studio crammed with dog lovers, getting the opportunity to build a pooch-focused brand from scratch was a dream challenge for ny based ThoughtMatter – which is exactly what took place when pet care company Kinship approached the group to launch Witzig, a lifestyle brand and group designed for daschund enthusiasts.

Witzig’s website aspects various items and merch for sausage canine and their house owners, which sits alongside content material such as helpful how-to guides and personal reviews. ThoughtMatter was brought in to create the manufacturer identity and approach, emblem and illustrations, and worked with digital agency Markacy on the web site.

“Dachshunds are common for their huge personalities as they're continually very smart, clever, and energetic,” says ThoughtMatter design director Wednesday Krus. “every thing we heard about dachshunds seemed like they are witty creatures too, so the identify Witzig (which potential ‘witty’ in German) got here to be. It also has a enjoyable, energetic sound to it, which felt appropriate for the manufacturer and breed.”

Taking cues from dachshunds’ wonderful sausage-like physique shapes, the identity goals to reflect the more unusual points of the breed. The logo is in line with a warped font, and has a dachshund illustration hidden within the letterforms. The studio additionally used quite a number illustration, photography styles and color palettes.

“With this execution we truly desired to deliver that the manufacturer is aware the interesting features of dachshunds, their house owners, and each of their wants. People see their pets as greater than companions, as authentic family members, so our work needed to display that connection,” says ThoughtMatter design director Sam Barbagiovanni.

Or buy here : Easily Distracted By Books And Dachshund Poster

Easily Distracted By Books And Dachshund Poster

I DON'T NEED THERAPY ALL I NEED IS TAEKWONDO POSTER

“To do this, we used an expressive illustration style that showed dachshund owners as reflections of their pets – including lengthy legs, short legs, bizarre hair, and extra – to join them to the bizarre form of dachshunds. We also used an peculiar colour palette, pairing brown with brilliant crimson and yellow, and including cool blues to convey a component of sudden brightness to the manufacturer.”

Witzig hosted a series of pre-launch hobbies in LA, Houston, and big apple city for dachshund owners to satisfy up, be trained in regards to the company, and have knowledgeable photos of their dachshunds taken. The photographs have been then used to create a sausage dog-themed espresso table booklet, which is additionally accessible on Witzig’s website.

 

 

 

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