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 back when gyms had been allowed to open at full ability and boutique health classes have been like social events, Brynn Putnam, founder and CEO of reflect, became already thinking of ways to bring up her workouts at home.

"I all the time felt like working out at home and you were sacrificing exceptional for convenience," Putnam tells CNBC Make It. "You were placing a huge bike or a treadmill into your small in your condominium, otherwise you were looking for content on YouTube and looking at it on a tiny phone whilst you tried to awkwardly exercising."

So Putnam did some thing about it. She created the mirror, a "basically invisible" sensible, tech related reflect that enables users to movement workout routines and health classes from domestic, while staring at themselves work out. Eager about $1,495 for the equiptment and $39 a month to access the content.

however that is not all — Putnam did it all whereas pregnant.

In June, Lululemon bought mirror for $500 million, and Putnam, now 37, stayed on as replicate's CEO.

here's how she created a multimillion-dollar company with a baby on board.

Imagining a far better home exercising

In 2016, Putnam, became "newly pregnant and coping with basically unhealthy morning ailment," she says. Getting to a health studio changed into becoming logistically intricate.

"Making a reservation, running 20 minutes to my studio, working out with other younger, extra athletic people, just become no longer working for me in my opinion," she says.

Putnam had been knowledgeable ballet dancer with the big apple city Ballet due to the fact that she became 16, and when she retired she created the excessive-intensity interval practicing exercise category Refine components and its big apple metropolis studios in 2010.

"So, I all started to feel about a way to take what I created in true life and translate into in home," Putnam says.

as an instance, on the studio instructors wrote workout routines on white boards, used a stopwatch to retain time and gave attendees real-time adjustments or easy methods to make workout routines greater elaborate.

 As an elite ballet dancer, Putnam had spent most of her existence in entrance of mirrors. Nevertheless it wasn't until she surveyed Refine formula individuals that she realized a mirror turned into the perfect "vehicle for inserting all these items collectively," she says.

visual feedback that clients obtained from looking at themselves work out created "this incredible, real power loop that impressed them to work tougher," Putnam says.

So why no longer use that to essentially circulation workouts?

Pitching to buyers while 9 months pregnant

by the point Putnam became pitching investors on reflect, she turned into nine months pregnant.

"It changed into very nerve-wracking to be a single female founder with no technical advantage, presenting a prototype that looks attractive however become actually no longer useful while very pregnant," she says. (Putnam's husband, an engineer, made the prototype.)

Some traders and entrepreneurs cautioned that Putnam find a co-founder, one who was male and had technical journey, and counseled that she wait unless after her pregnancy to fundraise.

"You kind of gain knowledge of very without delay who are the buyers who understood the imaginative and prescient and those that really do not," she says.

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Putnam didn't budge: "I felt in fact strongly that we had a really tremendous product and that the market changed into ripe for the probability," she says. "I failed to are looking to pass over my chance with my first business."

looking lower back, she says that she "dodged bullets" by means of losing some of those traders. "If we had brought those partners around the table, we'd never have had the liberty to construct the business that we developed today," she says.

 

 

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